No derailing the DS gravy train
Lifetime sales data by region revealed
Nintendo's sales statistics this gen have been impressive across the board (except for Wii Music, which the company admits underwhelmed at retail), but this one is a doozy.
The company has released lifetime sales data for the mighty DS, covering all three iterations, and market penetration in the US and Europe hovers just below the 10% mark. In Japan, the DS has carved out a nifty 20.5%. That's 26.1 million DS' sold to a population of 127 million. That's one out of five people for a specific video game console.
Since this includes lifetime sales, it's important to note that this doesn't mean one out of every five people in Japan own a DS, as it doesn't take into account individual users who've made multiple purchases or upgrades. But still, it's an impressive figure nonetheless.
It really does print money.
1. LinktotheFuture
11 May 2009, 17:39 BST
Impressive. I myself have a DS lite and a DSi.
2. Moai Head
11 May 2009, 17:51 BST
That'd be "people", yeah?
3. Betagam7
11 May 2009, 17:55 BST
yep "one of out five people" to be precise
4. Panda
11 May 2009, 18:09 BST
I don't know what you're talking about.
5. Jogurt the Yogurt
11 May 2009, 18:25 BST
The headline's still redundant.
6. Ian Daemon
11 May 2009, 18:29 BST
Not surprising considering there have been multiple re-designs.
7. Kawaiipikachu
12 May 2009, 01:45 BST
Well i got a DS Phat with a dead battery a DS lite with a dead microphone (headset works) & a wonky touchscreen (works well with Picross DS) but im planing on getting another DS lite because my of my current DS lite's faults .
plus my parents own a phat each (Nintendogs edition)
8. motang
12 May 2009, 03:39 BST
That a boat load of DS...amazing! I can believe that I saw a lot of DS when I was Tokyo like 3 weeks ago.
9. StarDust
15 May 2009, 23:20 BST
My DS phatty's battery still works fine, but looking back, maybe I should have thought to buy a spare when I had the chance, cause if it ever goes out there'll be no way to replace it
The touch screens will last a lifetime. The trick is to be gentle with it, keep your DS closed when your not playing it, and to make sure that no 6-10 years-old boys ever, ever, ever get their grubby little paws on it. Also, don't use a sharpie marker to play pictochat with
LOL just kidding; I would never be that stupid 
10. Clinker
17 May 2009, 15:10 BST
They didn't even put Australia on there!
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